AI, society and the family

Three pairs of hands holding smart phones

Today, nearly everyone uses smartphones, apps, and other digital devices at home. These tools reshape how families communicate, watch over one another, and share support across generations. Our research examines how families navigate, negotiate, and manage digital technologies, including AI assistants, in daily life, viewing technology as a blend of hardware, software, and surrounding social habits.
We investigate how family support networks influence the risks and opportunities young people face online, how children, teens, and parents develop digital skills, and how digitalisation transforms caregiving, intergenerational aid, and routine activities. Special attention is given to often overlooked groups (such as children in care) to ensure their perspectives shape digital policy debates. We explore how inequality creates digital gaps and how families can bridge them to enhance well being, considering the full lifespan from childhood through couple relationships to adult child ties with older parents.

Our interdisciplinary, rigorous, and participatory approach follows open science principles, transparent data practices, and treats participants as partners in knowledge creation.

Working in this research area

Dr Ekaterina Hertog | Associate Professor of AI and Society (joint with the Oxford Internet Institute)

Ekaterina Hertog is the Associate Professor of AI and Society, joint with the Oxford Internet Institute, at the University of Oxford. Her research interests lie at the intersection of digital sociology and family sociology.

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Dr Leslye Dias Duran | Postdoctoral Research Fellow

Dr Leslye Dias Duran is an Early Career Research Fellow at the Institute and works closely with Dr Carina Prunkl and Dr Jun Zhao on the Children’s Agency in the Age of AI (CHAILD) project. Her research interests span moral philosophy, normative ethics, and technology, and also include investigating how emerging technologies influence human decision-making in critical sectors such as education and healthcare. 

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Publications

  • Ekaterina Hertog 'Silicon Caregivers: a Multilevel Analysis of European Perspectives on Robotic Technologies for Elderly Care', 2024
  • Dr Ekaterina Hertog 'The risks and opportunities of adopting digital technologies as part of unpaid care', 2026

Media 

  • Ekaterina Hertog: authored the Washington Post article, 'Tired of meal planning or nagging your spouse? Outsource it to a machine', 2025