The AI & Creativity research area exists to understand and shape the evolving relationship between AI and human creativity across creative sectors. As AI rapidly transforms creative industries, this workstream brings together creators, technologists, academics, and policymakers to examine both the opportunities and the challenges emerging from this shift.
Rooted in the ‘Oxford Consultation on Copyright and AI’, the workstream provides a collaborative space for developing practical, principled approaches to innovation. Through events, research, and cross-sector partnerships, it engages diverse voices to ensure that AI strengthens, rather than diminishes, human creativity. By convening experts and creators, generating evidence, and shaping informed public dialogue, the AI & Creativity workstream aims to influence national policy, beginning with contributions to the UK government’s consultation on copyright and AI, and to help build a future where technology serves culture, transparency underpins innovation, and creative communities thrive.
Current strands of work include co-authoring a Manifesto of Transparency, identifying missing or underrepresented voices in the AI–creativity ecosystem, and exploring the formation of an Alliance for AI and Creativity to support shared standards and values across the sector.
This workstream also supports applied research initiatives, such as a proposed collaboration between the BBC and the Institute for Ethics in AI examining how young people perceive and trust AI in contexts of news, information, and creativity. We are furthermore collaborating with the Cultural Programme at the Schwarzman Centre for the Humanities to co-host events on AI and creativity.
Working in this research area
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Dr Caroline Green is the Institute’s Director of Research and Head of Public Engagement, leading the Institute's Accelerator Fellowship Programme. Caroline's research focuses on AI and human rights, specifically in the fields of health and social care.
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Baroness Kidron is an advisor to the Institute for Ethics in AI, a member of parliament and a a leading voice on children’s rights in the digital environment
and a global authority on digital regulation and accountability. She has played a determinative role in establishing standards for online safety and privacy across
the world.
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AI and creativity is a project of the Accelerator Fellowship Programme. You can find out more about the project, events and the workshops held by following this link.
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